Share Dublin Guide and Search Finder

About Dublin
Special Events, Articles of Interest
Information for Visitors

Search whole words only
Search for articles about:
It's Official -- Ireland Is the Best Place in the World To Do Business!

In December, 2013 prestigious Forbes business magazine named Ireland as the "best country for business" in the world. In fact, Ireland was the only country that ranked in the top 15% for every category examined, and close to the very top for personal freedom, property rights, a low tax burden, investor protection, and fighting red tape.

Previously the World Bank and IFC described Ireland as the easiest European country and the 6th easiest country in the world in which to do business and pay business tax.

Here are a few reasons why Ireland is a great place to do business:

  1. According to Enterprise Ireland, Ireland is a "hotbed of entrepreneurship," and the European hub for startup businesses. Businesses that start to trade before 31st December 2014 can apply for a three-year corporation tax exemption
  2. Ireland's 12.5 per cent corporate tax rate is one of the lowest rates in the world
  3. Science and technology businesses can also benefit from a 25% tax credit for Research and Development
  4. The work force is highly educated, young, vibrant, talented, flexible, mobile and plentiful
  5. There are now more than 1,000 overseas companies with offices in Ireland, employing 150,000 Irish workers. Economist Melanie Bowler comments, "Dublin has already established itself as a location for multinationals, so it has the necessary infrastructure for other companies to easily move into the country and set up shop.”
  6. According to BComm blog post author and Chartered Certified Accountant, Peter Roberts, Ireland is positioned as one of the English speaking members of the Euro Zone, with "barrier-free access to over 500 million customers in Europe"


Need another reason to consider doing business in Ireland? How about the less stressful Irish style of business, dedicated to working very hard and still allowing time for family, friends, a cup of tea, or a bit of a chat on the corner.

Click to expand

Tips on Increasing Your Business through the Internet

Small businesses don't have the resources to pay professionals to keep them in the top ten business listings of searches. Here are some tips on how to increase your internet exposure.

1. List your business in good online directories. Look at the directory and browse around it to see:

  • If you were a customer, would you come back to this site for information?
  • As a customer, is it easy to find the information you would want?
  • Is information current, or are there ads or articles that are out of date?
  • Is it professional? Would you be proud to be listed on this site?
  • Are there any annoying ads that are irrelevant to what you searched for?
  • Are there any objectionable or inappropriate pictures or text?
  • Is it appropriate for your business? Would your customers come to this site?
  • Do listed businesses show up in searches? Does the site do any promotion or search optimisation?
  • Are the charges appropriate and affordable for your business?
  • If your business serves only local clientele, list it in at least one local directory. If you aim to attract business from outside the area, make sure that the directory has outside exposure. Local domain extensions (like .fr .de .in) are shown only in those countries. When you are satisfied that a directory is good for your business,
  • Always make sure your contact information, including email and links (website, facebook, etc.), are correct.
  • If you can, post a good picture that expresses in a glance what your have that your customers want. Pictures communicate volumes, in an instant.
  • Visit the site every month, browse around, and make sure your listing shows up.

2. On your website, Facebook, Twitter, LinkedIn, and directory pages:

  • Pictures One picture says a thousand words. Make sure your pictures say the things about your business that you want customers to know. Photos taken in good lighting with a phone, cropped appropriately with free software (like GIMP), can be just as effective as professional ones. It is worth it to spend some time to get a few good pictures.
  • Be brief The descriptions of your business/products/services should be brief and to the point. Customers are accustomed to getting information at the speed of light. Most of them won't read lengthy paragraphs, no matter how well written. Remember that the purpose is to get your point across--quickly. Ask yourself if each sentence or phrase is really necessary.
  • Space Make sure that your eye is attracted to the most important points. For example, leave empty space around what you want your potential customers to notice.
  • Benefits Write your description by asking yourself what benefits your customer gets--not what features you offer! This is the most common mistake of business owners. We are so knowledgeable about our product or service that it is difficult to change shoes and describe to a customer how he or she will benefit. We know the answers--we just need to step back and change hats.
  • SEO keywords Your pages should contain many words that your customers would search for when they look for what you offer. If you sell auto parts, write them out like this: "Wiper blades, fuses, fan belts, floor mats, car batteries, hoses, ..." and the same for restaurants, hair salons, carpenters, and all other businesses. If you were a customer searching for a product or service you offer, what would you type into a search bar? Put those words on your page, as text. Keep your tone professional and natural; don't over-use your keywords.
  • Customer reasons Ask yourself the 3-4 main reasons a customer would buy from you rather than someone else. Make sure to include these points prominently on your page. Even if you have fifty unique features a customer will benefit from, in the decision-making process most of them will be seen as add-ons. Put yourself in your customer's shoes and list what is most important to them.
  • Emotion Remember that buying decisions are primarily emotional, rather than logical. Present the reasons for buying your product in an attractive, appealing way. Use positive wording, like "feels good" rather than "prevents pain."

3. Use social media. It can be more effective than spending millions on advertising campaigns. People trust words of their peers more readily than company commercials (even if they've never met their "peer"). Social media allows you to easily reach many customers in the demographic group that buys your product or service--quickly. Here are points to remember:

  • It takes time! 2-10 hours/week, depending on the size and type of your business. Since most business owners don't have time, it's important to have an employee who does, every day. It's still cheaper and more effective than professional advertising.
  • Do it daily Inquiries must be responded to immediately, not after a week.
  • Track results Some people have a knack and love for doing social media, and others don't. Track your results--how many followers, how many tweets, how many friends, how many inquiries.
  • Articles If you can, have a blog with informative articles on your industry. If every article promotes your own business you'll lose credibility, but if your articles are generally informative you gain exposure. Include links to other reputable sources of information.

Websites that use unethical SEO techniques are eventually downgraded. Make sure you don't try to fool Google or other search engines by buying links to your website or other tricks. The best strategy is to have high-quality content that is up-to-date and of genuine interest to customers.


For more information on increasing your internet business, check out search optimisation professional advice. First, though, think through your market strategy. SEO professionals can work from anywhere in the world, but you need to consider who you're trying to reach, where they are, and what they search for.

Google advice on choosing SEO.
AdRank in U.K., free ad until your business gets to the first page on Google.
Sites Rising in Ireland and U.S.A., Google ad campaign, free consultation.
Premium SEO in Australia, free website evaulation.

—Enjoy Business Worldwide

email us email Hello Dublin We welcome enquiries, suggestions, and
articles about Dublin
Member Login Member Login
Left banner photo by John Portelli, licensed under Creative Commons License Agreement.
Right banner photo by Magical Studios, licensed under Creative Commons License Agreement.
Creative Commons License Agreement
Some of the small images used to identify companies are low-resolution images of the company logo or other company image. These images are used for the purpose of providing visual identification of the company or product to website visitors for the benefit of the company and the website visitors.
The copyright for these images is most likely held by the company. It is believed that the use of low-resolution images to provide customers with visual identification of the company, on the hosted servers in the United States by Enjoy Business® Worldwide, qualifies as fair use under United States copyright law. Any other uses of these images may be copyright infringement.
Enjoy Business Worldwide
County Wicklow
Phone (353) (0)(1) 85-703-7009

We are pleased to provide this way for customers, travelers and local businesses to find each other. We do not take commissions for any products or services. Businesses listed do not discriminate on the basis of race, gender, color, religion, politics, caste, national origin, etc.

Privacy Policy
We do not sell, rent, or disclose our Member List or private Member information to any other parties. All publicly available information is readily visible on the website.

 © Enjoy Business® Worldwide, 2008-2019. All Rights Reserved.